Difficult, but a must do

By R.J. Harlick

Is it a part of an author’s responsibility to develop a good “elevator pitch”? If so, why; if not, why not? Any advice for those trying to develop a good/better one?
Yup, definitely a must. But this is only something I have learned in hindsight. When I was starting out on my writing adventure, I never gave developing a short snappy pitch a second thought. I was too busy perfecting my book. When people asked me what it was all about, I would go into lengthy descriptions, which on...