We’re still clueless about lifetime value

If an Apple upgrade breaks your phone and you switch to Android, it costs Apple more than $10,000.

If you switch supermarkets because a clerk was snide with you, it removes $50,000 from the store’s ongoing revenue.

If a kid has a lousy first grade teacher or is bullied throughout middle school, it might decrease his productivity for the rest of us by a million dollars.

Torrents are made of drips.

The short-term impact (plus or minus) of our work or our errors is dwarfed by the long-term effects. Compounded over time, little things become big things. [I riff on some of this in the new interview I did with Larry King.]

 

PS Today is the early decision deadline for fall’s session of the altMBA. It’s a thirty-day workshop that will pay dividends.