A Minor Book-Making Note

This is for all authors out there who are self-publishing, either online or in print.  It's not advice in the traditional sense, but I think it might be useful.

You are only as strong as your weakest link.

Pretty obvious, but not too many authors really appreciate the subtleties of the concept.  Let's just assume you're a talented writer, and you've written a good story with great characters and real depth… that in itself is nothing.  Absolutely nothing.  All you've done is laid the...