You Have Written a Book; Now What?

Imagine two scenarios:



In the first scenario your book manuscript is in your computer and you are sending queries to agents and perhaps publishers.

In the second scenario you have an attractive website that has information about you, your book's topic (fiction or nonfiction), and at least one chapter of the book.

In the first scenario you are still acting as if the Internet is in its infancy with email the biggest asset at the moment.

In the second scenario you are taking advantage of the Internet to demonstrate a commitment to your book as well as providing information that might entice an agent or publisher to be interested in your manuscript. When you send a query email, you can include your book's website URL.

Given these two scenarios, it seems rather a good idea to have a website already in place, if possible, at the completion of your book.

While I admit this adds to a writer's concerns, it is also a great advantage to be a writer.

As a writer you can share excerpts from your manuscript on your site. Or you can write blog posts on related topics. Or even write blog posts on your writing experience.



The bottom line: If you are writing a book, you should ideally also be writing information for a companion website.



And, before you jump into getting just "any old website," read some of these blog posts on what makes an effective marketing-focused site. (You do want to eventually sell your book, don't you?)

© 2011 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is the co-founder of the marketing consulting company www.MillerMosaicLLC.com

Miller Mosaic offers consulting on book publishing and book marketing – see http://www.millermosaicllc.com/book-marketing/



You can learn about Phyllis' fiction and nonfiction books at http://budurl.com/PZMbooks

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