���Trigger for a rant���

In his excellent Four Short Links daily feature, Nat Torkington has something to say about innovation poseurs���in the mattress industry:

Why So Many Online Mattress Brands – trigger for a
rant: software is eating everything, but that doesn’t
make everything an innovative company. If you’re applying
the online sales playbook to product X (kombucha, mattresses,
yoga mats) it doesn’t make you a Level 9 game-changing
disruptive TechCo, it makes you a retail business keeping
up with the times. I’m curious where the next interesting
bits of tech are.

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