Interviewing in the Media: Landing an interview and doing well.

Being interviewed is among the easier ways to share your expertise with many others while benefiting yourself: It casts you as an expert and sharpens your expertise—Knowing you’ll be interviewed motivates you to think hard about what ideas are most worth promulgating.

Having been interviewed everywhere from the New York Times to the Wall Street Journal, The Today Show to The Daily Show, I’ve learned a few things about getting interviewed.  In my PsychologyToday.com article today, I offer ideas adapted from my just-published book, Careers for Dummies .