Native Content Wins on Social Media

When I first started a blog in 2009 and social media was relatively new, Facebook and Twitter (and other smaller social media) were considered to be outposts from your main blog/website. These social networks were ways to get traffic back to your blog posts. Most of the engagement came in blog comments not in social media posts.

Things have drastically changed in the last ten years.

I know a lot of authors, traditional bloggers, and content creators who have seen a big drop in traffic from so...