Author Branding. How Do You Create Your Brand?

What is author branding? When I attended a SleuthFest conference, one of the invited guests was Neil Nyren, a top gun at Penguin Putnam. I did a workshop on Point of View, and served on several panels. My latest releases that year were my three Triple-D Ranch books, and when I was “working” I wore my boots and cowboy hat. (I live in Colorado: the boots are my dress shoes, and the hats are common attire.)

The next day, I wasn’t on any panels, and I’d left my hat in the room. I strolled across...