Stop focusing on “Building an Email List”
“George, how do I grow my email list”?
“Well, why do you want it?”
“Because I’ve heard marketing experts say that this is the most important thing to do in marketing...”
I've been around marketing experts for years. The real reason is: “We want to grow an email list because we want an audience we can reliably communicate with.”
It sounds obvious, but it's an important distinction, when we switch the question from “How to build an email list?” to “How to build an engaged audience?”
When you are...
“Well, why do you want it?”
“Because I’ve heard marketing experts say that this is the most important thing to do in marketing...”
I've been around marketing experts for years. The real reason is: “We want to grow an email list because we want an audience we can reliably communicate with.”
It sounds obvious, but it's an important distinction, when we switch the question from “How to build an email list?” to “How to build an engaged audience?”
When you are...
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