Why Everyone Wants To Sell Everything As A Subscription

This week AirFrance became one of the first airlines to experiment with subscription pricing by announcing a new pre-paid travel product called Le Pass which allows frequent travelers to purchase pre-paid coupons to lock in pricing. A few days later, Mercedes-Benz followed BMW, Porsche and Cadillac by launching their own monthly all-inclusive subscription model, at a significantly lower rate ($1095 versus $2000 per month). The software industry also has increasingly converted most of their cu...