Better and different

Digital analogs only work when they’re better and different, not when they’re almost the same.

Chat isn’t the same as chatting. Email isn’t a replacement for mail. Video conferencing isn’t just like being in a real conference…

There’s still plenty of room for digital innovations to impact our world. But they won’t simply be a replacement for what we have now. They only earn widespread engagement when they’re much better than the status quo they replace.

And the only way they can be better is when they’re different.