Actually, no, profanity is not "making a splash in book titles"

USAToday has fearlessly reported on the alleged use of profanity in book titles. Sort of. Actually, USAToday isn't sure exactly what it's reporting on, since it did one of those the-headline-and-first-paragraph-say-one-thing-which-is-then-directly-contradicted-by-the-very-next-paragraph things that most "journalists" seem to thrive on.

Here is the headline: Profanity is making a splash in book