How to Avoid Team Chaos When Your Product Plans Change

Let’s set the scene. Your team is prepping for a major product launch. Marketing has been working on the go-to-market activities for weeks. Sales has been teasing the new functionality with customers. And engineering has been polishing the experience. Then the worst scenario — two days before launch, a major bug is revealed. A stop-everything-you-are-doing kind of bug.

It will take days to fix. No way the launch will happen on time. You get busy hustling and rallying the product team around w...