What is a platform?

“Anticipated, personal, and relevant messages to people who want to get them.”

This is the way Seth Godin defined a platform on the opening episode of the second season of his podcast.

Unfortunately, people often think of a platform as a number of followers. They think of their social media profiles or email list size and misunderstand why people follow them in the first place.

Let’s break down Godin’s definition a little further.

Evaluate your platform based on these three questions as a kin...