Are you curious about a 3-month delay? I explained it in ...

Are you curious about a 3-month delay? I explained it in my first income report.

The first half of March was a crazy ride. I doubled down on UK ads. Once I got there and realized how profitable they can get, I focused on producing new ads as soon as possible. One by one, I invited my most promising customers to that market.

A few of them declined; a couple of them probably because they felt like paying 50% of profits was too much. Well, that was their choice, but I think 50% of more is much better than 100% of nothing.

I ended up onboarding five of my customers into UK ads. I got busy creating ads for them as well.

It was a revenue-generating activity; not very creative, but profitable. Those ads consumed practically all my spare time.

I was also very active in a FB group of authors involved with AMS advertising exchanging insights with my peers.

UK Discoveries

I ran a few experiments. I discovered that it’s easier to create single ads with all of my books instead of trying to replicate what was going on the US market -one book per one keywords set.

Perception of Christianity

The UK is much less Christian-friendly than US. Master Your Time got a negative review and basically it said “how this Christian author dared to say about prayer in time-management book.”

One of my customers writes Christian fiction books and they sold really poorly in the UK. They were dead on Amazon.com, hovering around #1 million rank, but they were resurrected. They are generating dozens of sales in the US. Not in the UK though.

Negative Reviews

BTW, I discovered the hard way how much negative reviews carry in the UK. Master Your Time stopped selling after that negative review. The same goes for Directed by Purpose. In the end, I begged my subscribers for more reviews and I got some. Begging is the best review-generation tactic