The Founder’s Paradox: How to Sell When You Have No Salespeople

“Hi there, this is Fred from X!7ZO…” So glad I answered the phone because I cannot wait to be sold to, thought no one ever. But when you walk into a store, browse a website, or call up a company looking for a service, this is exactly what happens — you just hope you can find the info you need and avoid a sales pitch.

Why are we still doing this to each other? I say, stop selling.

Traditional selling (by which I mean company representatives whose financial compensation directly correlates wi...