Passion & Compassion: Dual Focuses in Authentic Business

“Do what you love” …vs… “Offer what they want”

Here's a common idea among solopreneurs:

“If I have a passion for something, then there must be enough other people with that passion, which means I can build a viable business.”

Building a business on passion alone takes a lot longer than you might think. You have to look far and wide for individuals with that specific passion as you. Or, you have to build an online audience from scratch and educate them until they really "get" why you're so passio...