A book title is far more difficult to come up with than a character name.

It is June, and the year is halfway over. To start off the month, it's time to talk about the Insecure Writer's Support Group and to sign-up HERE if you don't know what this is. Once a month, we address a question that is posed on the IWSG website. This month's question is:

What's harder for you to come up with, book titles or character names?
By far (at least for me), it's harder to come up with a book title. Usually, I agonize over it. Then I google it to see what other kinds of things might come up in a search. I look to see if there's strange search results, etc. As for character names, these just seem to flow more naturally from my head. But I have no idea if any of the character names I came up with over the years really irritate anyone out there. And it's my opinion that character names rarely have the same kind of impact as a book title does with regard to any bottom line considerations.
Any of you out there in disagreement? I'd love to hear your thoughts in the comments. :)