How to Use Stories in a Presentation: 6 Tips

The worst presenter I ever saw did everything wrong, from not understanding his audience to lecturing instead of engaging us to turning the session into one long sales pitch.

Worst of all, his talk was nothing but data — endless columns of it, packed onto dense, ugly slides. There was no narrative holding his points together and, in fact, no stories of any kind.

Stories are the centerpiece of any successful presentation. You should begin with story, end with story, and have stories in the mid...