Edit to Avoid Bad Reviews

I read a book review today from a site that reviews books for self-published authors for a fee, the lowest of which is $97. For this fee, the author got one star (out of four) review for his book. Why? Because the book, although it may have a decent story, was riddled with typos, word usage, grammatical, and punctuation errors. This author is what’s wrong with self-publishing, and why it has a well-deserved bad reputation.* Why would anyone publish such a book? Maybe out of ignorance, or out...