Literarily Speaking October 2011 Book Panel: "Book Trailers: A Great Promotional Tool or Not?"

The Literarily Speaking Book Panel talks to authors on different subjects regarding books, book industry topics, book selling, book promotions, and whatever catches our fancy. Today's topic is book trailers.  I love book trailers.  I feel they are a great promotional tool but it often depends on how professional they are.  Do trailers sell books?  I believe just like any other promotional tool, they enhance a book campaign, but does it actually result in sales?  We'll...