Free or Not to Free—THAT is the question

Whether to give a book away is not the ONLY question facing authors who have control over such decisions, but it is one with implications.
When Amazon first made electronic book self-publishing easy, one of the successful promotion strategies was to give away a book—particularly the first book in a series. Readers were just getting used to eBooks and eReaders and getting one of your books into a reader’s hands was a successful strategy for becoming known. In the early days a free promotion cou...