The Dangers of Buying Gold

Advertisements promoting gold dominate the airwaves, touting it as the ultimate investment, the place to be in these times of financial and economic uncertainty. Although it is true that gold has been valued in all civilizations for some 6,000 years, will the respondents enjoy the benefits that the ads promise? Probably not.

Most of the firms sponsoring the ads promote gold coins at grossly inflated prices. At one time, a prominent company acknowledged marking up their gold bullion coins thir...