How to Optimise your Amazon Page for Conversions

I’ve mentioned before the importance of setting readers’ expectations as part of my article on how I review books. This is a companion article for indie publishers and authors, about what you can do to make sure that your book hits the right target audience, for best reception.

First for foremost, it should be absolutely clear that no book is ever for every reader. Don’t believe me? Just pick a book you cherish, and go to Amazon to read all the 1-star reviews. 40,000 people...