Book Launch Month vs. Book Launch Week or Day

It seems to be common practice to pick a book launch day or launch week to concentrate all of your activities around the release of a book.

Indeed, this was a philosophy I subscribed to for the launch of my first few books and many of the book launches I helped plan.

I heard Tim Grahl say in a webinar that the main reason to concentrate on a book launch week is that a high volume of sales in one week gives you the chance to hit a bestseller’s list (New York Times, Wall Street Journal). Likewi...