Cleaning Up Your Mailing List: The Why and the How

By Marcy Kennedy, @MarcyKennedy
 
Part of the Indie Author Series

A key tool that we have as indie authors for keeping in touch with our readers is our newsletter or mailing list. Building and maintaining a mailing list is considered foundational to a strong author business for good reason.

Unlike social media sites—or even our website—email is a direct means of communication. We’re not hoping they come to our site or hoping that our status update shows up in their social media feed. We’re also in control of our list so that, if a particular social media sites dies a dramatic death, our list doesn’t go with it.

But mailing lists still require maintenance. Over the past couple of weeks, I’ve been doing my regular “clean up” on my mailing list, which made me think this might be a good time to write about it as well.
Read more »Written by Janice Hardy. Fiction-University.com