Today's tips is one that should be second nature to authors, but for some reason, we often take a while to warm up to the idea. Simply put, we need to always be looking for opportunities to ask people to refer others to our book. The marketing math behind this practice is amazing; so much so that it is one of the gravest mistakes you can make if you don't do it. The math goes something like this:
How long would it take you to mention your book title to every person in the country? Even if you pur
Published on April 06, 2009 04:00