The 4 Layers of Authentic Business

An authentic business is financially viable and deeply meaningful to you. You make enough money to support you, but the activity itself feels worthwhile, even if you had to do it for free.

However, it's not just about “doing what you love”... not just a hobby. It is an Authentic Business, a true livelihood.

I’ve been blessed with the opportunity to help many people make progress in their own authentic businesses, and I’ve been operating my own successfully for a decade.

Here is my current framew...