Authentic Pricing for Solopreneurs

Finding the “right” price for your services, programs, products.

Most authentic businesses have haphazard pricing.

Sometimes, you just pick a number based on how you “feel” about it. The problem is that your audience might not “feel” the same. No matter how intuitive, you are still a human being, with normal human biases. Pricing from your own head/heart/gut is not wise business practice. You're treating your business like a hobby.

Or, you might blindly trust a business/marketing expert who says...