Book Review: Customer Centricity

I recently finished the audiobook Customer Centricity by Peter Fader. This post is a review of the same.

Review Summary: This book was mostly good and a little disappointing for varying reasons.

Good:

I picked this book because I enjoyed the author Professor Fader’s MOOC on marketing immensely. The book is very interesting.
If you have been following this blog, you’ll know that I have been trying out audiobooks with mixed success. This audiobook is a great choice for those trying to make a dent in their reading lists while being hands free.