Three Senses that Create Positive Brand Perception

When people ask you to describe the organization for which you work, what words do you use to describe it? I’m not referring to your position statement or pitch (a brief statement that declares why your organization is the only one that serves people for a specific purpose and outcome).

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I’m referring to the personality of your organization—the human qualities and attributes that embody the purpose, character, and culture of your organization.

Words like amazing, exciting, caring, bold, creati...