Dammit Jim... I'm a Snowclone.

I'm a fan of the New York Times' "Morning Briefing" email. This is not a sales pitch, that's just a Jodi factoid. I read it every morning. The beginning of the email starts with the headlines, summarized with links if you want to read further. Then there's a "Smarter Living" section and a "Noteworthy" section that also have links about life and pop-culture kind of stuff. But what I really enjoy is the "Backstory" section at the end. 
Backstory is just interesting "did you know" kind of stuff. Stories about who was the first to reach the North Pole or about that day in 1930 when the BBC evening bulletin on the radio reported "Good Evening, Today is Good Friday. There is no news." and followed that with fifteen minutes of piano music since there was, apparently, nothing to report.
Friday, there was a black and white picture of General Douglas MacArthur, who coined the phrase, "Old soldiers never die; they just fade away." But the Back Story wasn't about MacArthur, it was about something called "Snowclones".
I had never heard the term "snowclones", but I've certainly used them. You have too. They gave a couple of examples but I also tried to come up with one or two of my own.
Everyone knows the phrase, "What happens in Fight Club, stays in Fight Club." So to snowclone that, replace "Fight Club" with "X" and then fill in the blank. What happens in book club, stays in book club, or the already popular "What happens in Vegas, stays in Vegas".
Another one: "These are not the droids you are looking for." Could be what I often say to my kids, with a Jedi gesture, "I am not the mother you are looking for."
They are everywhere:
X is the new Y (as in Orange is the New Black)Keep X and Y on (as in Keep Cool and Rock On)X? We don't need no stinking X! (seems clear)I'm not an X, but I play one on TV (also clear)
Feel like playing along, or have a favorite? Drop it in the comments below!
Happy Sunday all!
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