How Beyonce Turned Coachella Into The Super Bowl

INDIO, CA – APRIL 14: Beyonce Knowles performs onstage during 2018 Coachella Valley Music And Arts Festival Weekend 1 at the Empire Polo Field on April 14, 2018 in Indio, California. (Photo by Kevin Winter/Getty Images for Coachella)

Beyoncé is one of only a handful of acts to play the Super Bowl twice—she starred in the game’s halftime show in 2013 and 2016—three times if you count last weekend’s Coachella gig, and four if you count tonight’s as well. Allow me to explain.

When Beyoncé took...

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Published on April 21, 2018 11:00
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Zack O'Malley Greenburg's Blog

Zack O'Malley Greenburg
Zack O'Malley Greenburg—a Jay-Z biographer and former Forbes editor—writes on the intersection of music, media and money. ...more
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