Your Go-to-Market Activities Need to Change — Here Is How

The day has come. Your teenager is finally ready to part with their toy car collection. In the old days you might have held a yard sale and tacked flyers up around the neighborhood. Not anymore. Today, your teen knows to announce the sale where the ideal buyer goes to purchase — an online marketplace or an auction site like eBay.

Kids know that you need to do things differently — as digital natives they have experienced customer-centric thinking firsthand.

You should be familiar with kind of...