Just because you know my NAME _ A TO Z

"If I'm gonna tell a real story, I'm gonna start with my name."  - Kendrick Lamar
"Call me Ishmael."  - Herman Melville 
"It ain't what they call you. It's what you answer to."  - W.C. Fields
How important do you think characters names are in your writing?
Think "Wesley" versus "Eric."  
What images come to your mind about the personalities of those two men?
Take Darth Vader.
Darth as in dark.  Vader as in the variation of the German "Vater" (father.)  
Dark Father.
How do you choose the names of your characters in your novels?