2 Reasons Every Company Needs a Vision Statement

“Leadership is the capacity to translate vision into reality.”
—Warren Bennis

What is the purpose behind the work you do every day? Pretty standard responses to this question include “to provide for myself” or “to provide for my family.” Although those are important, they suggest the person saying it doesn’t know the purpose behind the work they do; they don’t suggest the people know why their work really matters.

Clear, motivating vision statements challenge everyone on the team to do their...