Augmented reality: geek to chic

*Nice to see augmented reality design jargon flourishing in such short order: Head-Up Display, Tricorder, Holochess, and X-ray Vision; Loner, Second Hand Smoke, Pay No Attention To the Man Behind the Curtain, The Invisible Man!, Tunnel Vision, and AR for AR's Sake.

http://www.joelamantia.com/user-experience-ux/geek-to-chic-cultural-branding-of-augmented-reality-experiences

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"Connecting the Apple brand to augmented experiences will persuade many people to try out AR. Yet as I've said, and many

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Published on August 30, 2009 02:04
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