This Is How You Build a Radically Responsive Product Development Team

“I wish we could work this fast.” This is something our Aha! team hears a lot. It is true that our team works fast — really fast. Faster than any team I have ever worked with. But if you are thinking our speed is due to some top-secret sauce, you would be wrong. In fact, I will reveal the ingredients right now.

We are able to work fast because we make speed a priority. We release new functionality continuously. And when people reach out to us, we want to respond right away — while the need is...