The Metrics That Matter

I watched Pat Flynn’s video on his one metric that matters yesterday:

The metric he talks about isn’t what you think. Sure, he tracks traffic, subscribers, and revenue. He is well-known for his monthly income reports.

The metric that matters most to him, however, is the thank you notes that he gets in the mail.

I found this interesting because about eight years ago I wrote a handwritten thank you note to Pat after the launch of my first product. I felt compelled to do it because of how grate...