6 Steps to Achieve a Successful Enterprise Transformation

What does real transformation look like? An automobile manufacturer overhauling their digital sales operations. A multinational IT company changing how they use data. A major fintech provider undergoing a solutions transformation and starting to think more holistically about how to bundle services that customers need.

But when I saw a company call a website redesign a “digital transformation” — well, I knew things were getting a bit diluted. You can use the word however you want. But achievi...