How Did AT&T Predict The Future So Well?

Given most of us now consume our television shows via an on-demand service or at least have a record and fast-forward function, tv advertising is usually something we might avoid.  But it’s popularity and competition continue – you only have to look at the cost of advert spots during the Superbowl and the effort that goes into making those that can afford it.  So advertising endures.  Sometimes for a very long time and sometimes it comes back to remind us that some people have incredibly creative foresight – in this case from the team behind AT&T’s 1993 You Will campaign.  One that stunningly predicted the future so much that rewatching them now is more than a little spooky…..

You can read the full article on Inc. Arabia here: http://www.incarabia.com/build/how-a-1993-att-ad-campaign-predicted-the-future-with-stunning-accuracy/

 

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