After 7 Years Doing this Work, I’m [Re-] Branding. Here’s how I’m making decisions.

I got thrown into this. Two-fold.

I got thrown into the work I’ve been doing. And I got thrown into a situation that’s led me to question everything, rethink and restructure, and make decisions that feel like an overall “brand.”

While I’m happy I’m here, one of the strongest forces that’s guiding what I do next is precisely avoiding how I got here: no more being thrown into stuff. Seem easy? Maybe. Probably not.

I’ll get to that in a second, but first the back story.

Every project I’m doing n...