Authors and Their Websites: Three Must Haves for Website Design

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It seems strange that in 2011, nearly 2012, we have to give advice to authors on how to manage their websites. I think authors get worried about how to tackle the huge ordeal that is their website and become paralyzed by the idea of the time or cost involved. When I am looking at an author's website, I am going there for two reasons.

I just finished a book of yours and want to see what else I can buy.
I heard about you from a friend and want to know more about your books.
In sum, readers s...