While I’ve had email lists for years, I only recently started sending a regular email newsletter to them.
In the past my strategy had been to email the lists when I had something interesting to share or when I was launching something.
Unfortunately this meant frequent gaps that could be weeks long.
And that meant people easily forgot who I was and why they signed up for the email list.
People loved the emails. They often told me so at conferences and in replies. Every time I sent an email, th...
Published on March 23, 2018 02:47