Cambridge Analytica Ain’t Nuthin: Look Out For i360 and DataTrust

By Greg Palast

 

There are two dangers in the media howl over Trump’s computer gurus Cambridge Analytica, the data-driven psy-ops company founded by billionaire brown-shirts, the Mercer Family.

The story is that Cambridge Analytica, once directed by Steve Bannon, by shoplifting Facebook profiles to bend your brain, is some unique “bad apple” of the cyber world.

That’s a dangerously narrow view. In fact, the dark art of dynamic psychometric manipulation in politics was not pioneered by Cambridge Analytica for Trump, but by i360 Themis, the operation founded by… no points for guessing… the Brothers Koch.

Mark Swedlund, himself an expert in these tools, explained in the film The Best Democracy Money Can Buy, that i360 dynamically tracks you on 1800 behaviors, or as Swedlund graphically puts it [see clip above],

“They know the last time you downloaded porn and

whether you ordered Chinese food before you voted.”

Swedlund adds his expert conclusion: “I think that’s creepy.”

The Koch operation and its competitor, DataTrust, use your credit card purchases, cable TV choices and other personal info — which is far more revealing about your inner life than the BS you put on your Facebook profile. Don’t trust DataTrust: This cyber-monster is operated by Karl Rove, “Bush’s Brain,” who is principally funded by Paul Singer, the far Right financier better known as The Vulture. . .

 

Source: Cambridge Analytica Ain’t Nuthin: Look Out For i360 and DataTrust