Why We Love Fake Stories, Perfume That Smells Like Nothing And My Slides From SXSW

I spent the early part of this week at SXSW and one of the themes of my talk (see slides here) was our shifting relationship to the truth. I believe we must choose to venture beyond our own media bubbles and seek out information from unfamiliar sources. This week the largest ever study of fake news found that fake stories are shared far more widely on social media because they often engage our emotions more deeply. Where do you find truth? Who do you believe? I’m not sure anyone has the answe...