First build your audience, *then* define your niche.

When creating your authentic business, you might get stuck defining your “niche”, or figuring out your “target market.”

Maybe you’re trying to get clarity too early in your business.

This is the typical reasoning:

Define Niche  ➜  Create Content & Offerings  ➜  Get Clients

In my experience of coaching hundreds of authentic businesses and creating a lot of content on this topic, the above formula doesn't seem to work most of the time... When you try to get clear on your niche —  your audie...