The FT Recycles a 19th Century Stereotyping Image to Convey the Same Stereotype in the 21st

It is very telling that the FT chose an iconic photograph of the Hatfields to illustrate its latest act of cultural condescension.  In doing so, it is repeating a stereotyping meme for the exact reason that the meme developed in the late-19th century.

The Hatfield-McCoy feud achieved national prominence, and became the archetypal mountain feud of the 19th century.  The story resonates to this day: in 2012 Kevin Costner starred in a History Channel miniseries on the feud, and there are well over 100 books about the feud on Amazon.

Why did this episode in the West Virginia-Kentucky backwoods attract such attention? The intense coverage was largely a product of the growing urbanization of America, and the conscious and unconscious desire to distance a modernizing country from its rugged pioneer past. East Coast newspapers covered the feud for years, and portrayed the protagonists as backwards reprobates. The Hatfields and McCoys were foils for an urbanizing nation: see how different we are from those hillbillies!

This is why there are so many photographs of the Hatfields in particular, and why they were posed with guns–this is the image that coastal elite wanted to see, and how they wanted to portray the kind of people whom had once been viewed as ideal Americans–think Daniel Boone and Davy Crockett, who were viewed and portrayed as rugged pioneering mountain men blazing new frontiers for freedom. But in the late-19th century press they were transformed into ominous, dangerous throwbacks.

Which is exactly the message conveyed in the FT oped, and which is exactly why that image was chosen.  So the FT doesn’t even score points for originality. They are just recycling a century-plus old slur, to serve a similar purpose.

Lost in the lurid coverage was the fact that a driving force behind the conflict–and in particular its persistence–was a battle for control over timber rights in West Virginia. The Hatfields in particular were trying to resist the inroads of large timber and coal companies, and the McCoys were to a large extent their somewhat witting, somewhat unwitting accomplices.

Another meme that resonated around the same time was the battle between moonshiners and “revenuers,” which also received considerable media attention. The message was pretty much the same: backwards backwoodsmen resisting order and progress. Untamed anarchy vs. social control exercised by progressive forces embodied in government. (This was a meme in the Whiskey Rebellion too.)  Wild borderers vs. civilization.

Again, there is little new under the sun. Political battles and the tactics employed therein may appear to be different, but they are often merely echoes or mutations of conflicts that have been raging for centuries. The FT’s use of a long-ago image that gained prominence because it conveyed a political and sociological message to frame a story about a modern political controversy intended to convey a very similar political and sociological message demonstrates that perfectly.