How to Sell

If you want to learn how to sell, how to win in business, and how to get new customers, this article is for you. 

How To Sell in 2018

Sales, sales, sales.

It’s something I don’t talk about enough, but it is absolutely the foundation of my career. I’m challenging myself to go deeper in 2018, because it is 1000% the bedrock of business. And if you don’t understand that, you will lose.

When I think about making something happen in the world, i.e selling something, getting a donation, getting voted for in an election, whatever the “transaction” is, I always break down my strategy into sales and marketing. Obviously, and for anyone reading this, you know that I spend an enormous amount of time talking about brand, the importance of marketing, awareness and gathering attention which sometimes distracts you from my foundation in sales. Marketing and branding is only one part of the equation. Ultimately you need to facilitate transactions if you want to stay in the game.  Numbers don’t lie and sales is absolutely the foundation of your business. There is simply no other way.

So there’s a few tried and true strategies, tactics, learnings and interesting parallels about “how to sell” that I want to share with you. I have been a salesman my whole life, from operating lemonade stands to selling baseball cards, wine and multi-million dollar scopes at VaynerMedia. I can safely say that over the last 35 years I have seen an enormous amount