What Does Digital Transformation Really Mean?

Yes, it is true. I did recently write that I do not believe in digital transformation. Foolish? Maybe. But my point was a bit more nuanced. Improving technology and digital capabilities is not an end game. The goal is to deliver better customer experiences. Digital transformation is just one strategy that companies invest in as part of an enterprise-wide effort towards better serving customers and employees. That is the real objective.

So if you want to deliver experiences that customers wil...